# TechPerspectives

> Independent website evaluations and AI search audits for small businesses, by Steve MacGregor in Denver, Colorado. Plain-language reports on how customers, Google and AI tools like ChatGPT see a website, with exactly what to fix. Works with businesses anywhere in the US.

Contact: steve@techperspectives.co, (303) 578-0848. Book a 20-minute call: https://techperspectives.co/contact

## Free check

- [Free AI readability check](https://techperspectives.co/): Checks whether AI tools can read a business homepage. Six checks: real text from the start, AI crawlers allowed, what the business does and where, words not pictures of words, structured data, and speed on a phone. About a minute, no signup.

## Reports

- Deep Dive Website Evaluation ($500 one time): Your whole website, reviewed the way a customer, Google, and AI tools each experience it: first impressions, search, messaging, speed, and trust. Every finding ranked, explained, and given a fix.
- AI Search Audit ($500 one time): I ask ChatGPT, Google's AI answers, and Perplexity the questions your customers ask, and record who gets named. Then what to change so it's you.
- Monthly plan ($400 a month, 3-month minimum): Both reports in month one, then a monthly AI search report: what AI tools say about you, where they get it, what changed, and the three fixes that matter most.
- Developer Check (Branded $150; Unbranded $200): For web developers: a technical check of a site you've built, delivered as a ranked fix list and tracker, with one re-check of the items you fixed within 30 days.

- [Sample reports](https://techperspectives.co/sample-reports): Real pages from a report on stevemacgregor.com, for business owners, website managers and web developers, with a working tracker.

## Questions owners ask

- [Why don't I show up in searches anymore?](https://techperspectives.co/questions/why-dont-i-show-up-in-searches-anymore): Often your website didn't get worse. Search changed: Google now answers many questions itself with an AI summary at the top, and more people ask ChatGPT directly, so fewer people scroll down to the links.
- [Why does ChatGPT recommend my competitors and not me?](https://techperspectives.co/questions/why-does-chatgpt-recommend-my-competitors): Usually because their websites say more clearly what they do and where, or because other websites mention them more. It's rarely about who is better at the work.
- [Why do people visit my website but never call?](https://techperspectives.co/questions/why-do-people-visit-my-website-but-never-call): Usually the site makes them work too hard. They can't tell quickly what you do, what it costs or how to reach you, so they leave and call someone else.
- [Why doesn't ChatGPT find me at all?](https://techperspectives.co/questions/why-doesnt-chatgpt-find-me): Many AI tools read only the plain text of a page, before any code runs. If your site builds itself in the visitor's browser, those tools may see an almost empty page.
- [Do I need a new website to show up in AI answers?](https://techperspectives.co/questions/do-i-need-a-new-website-to-show-up-in-ai-answers): Usually not. Most sites need a handful of specific fixes, and a report tells you which ones matter, so you don't pay for a rebuild you don't need.
- [Can I make the changes myself?](https://techperspectives.co/questions/can-i-make-the-changes-myself): Often, yes. Many fixes are wording you can change yourself, and the rest come with step-by-step instructions you can follow or pass along to whoever helps with your site.