Get found on Google and AI search.
I review your site, walk you through it, and show you what to fix and how. For small businesses anywhere in the US.

Fewer new customers finding you lately?

You're not imagining it. Google now answers many searches itself, in a summary at the top of the page, and names only a few businesses. That's true even if your customers never use ChatGPT. If you're not one of the names, those customers go to a competitor who is.

I look at your website the way customers, Google and ChatGPT do, find out who they're naming instead of you, and show you what to fix and how.

If any of them fail, that's serious, and worth fixing soon. If they all pass, that's a good start, but like a car with no warning lights on, it doesn't mean nothing needs attention. Most of what keeps customers from finding a business only shows up in a full report.

Free, about a minute, no signup.

Book a free 20-minute call

Two things you can try on your phone right now.

Search Google for what you do plus your town, like “plumber Aurora.” Are you named in the summary at the top, or are your competitors?

Open your own website on your phone and tap your phone number. Does it call the right number?

Client review
“Rather than overwhelming me with technical jargon, he patiently explained what the reports meant, why the issues mattered, and how they were affecting my site's performance.”
Tammy "Kaia" Bruski, MS, LPC, CST, Owner, NOS Counseling · Read what clients say

1What AI sees

What Google and ChatGPT actually see on your website

When you look at your website, you see everything: the photos, the words, the buttons. Google and ChatGPT don't look at it the way you do. They read it with software, and that software misses things. Words printed on a photo don't count as words on the page. Some websites only fill in their words after extra code runs, and many AI tools never run that code, so they see an almost empty page.

Below is a made-up interior design website. Tap Google or ChatGPT to see what each one gets from the same page.

See this page as:

Interactive picture: a made-up interior design homepage, shown three ways. A person sees the photo and all the text. Google reads the text but not the words inside the photo. ChatGPT sees only the business name and the menu, because the rest of the page arrives after code runs.

A person sees everything: the photo, the headline, the services and the reviews.

What it means: Everything works. This is the site you paid for.

Built it yourself, or had it built?

Built your own website?

Squarespace, Wix, GoDaddy and Google Sites make a site look finished. They don't tell you what's missing: your town where Google looks for it, the details ChatGPT needs, a phone number that actually dials. My reports show you what you missed, where to find it, what to change, and how to change it, in plain language.

Had someone build it?

Whoever built your website, a developer, an agency, or a friend who's good with computers, you probably can't tell what they did and didn't do. My report gives you an independent look and a plain list of what to fix, one you can hand straight to them. As always, I report what I find, not who's to blame.

Build websites for clients? See the Developer Check

2What clients say

What clients say

Business owner

“Steve was the first person who could clearly identify the problems in a way that actually made sense to me.”

Read the full review

I've spent years trying to get people to explain why my website and online presence weren't working. Steve was the first person who could clearly identify the problems in a way that actually made sense to me. He took the time to understand the business itself, how customers interact with it, and what I was really trying to communicate. He was direct and honest when something wasn't working, but never pushy or arrogant. It always felt collaborative, like he genuinely wanted my business to succeed rather than simply finish a project. The process changed the way I think about my website, not just as something I have online, but as an active part of how the business communicates and operates.

Sharon HobbsOwner, The Kind Room
Business owner

“From the very beginning, he took the time to thoroughly evaluate my website and ran several detailed SEO reports that uncovered issues I never would have found on my own.”

Read the full review

I can't recommend Steve MacGregor highly enough. From the very beginning, he took the time to thoroughly evaluate my website and ran several detailed SEO reports that uncovered issues I never would have found on my own. Rather than overwhelming me with technical jargon, he patiently explained what the reports meant, why the issues mattered, and how they were affecting my site's performance. What I appreciated most was Steve's responsiveness and genuine willingness to help. He was always quick to answer my questions, generous with his knowledge, and truly invested in helping me improve my website. It's clear that he's highly skilled at what he does, but just as importantly, he's honest, approachable, and easy to work with. If you're looking for an SEO professional who combines expertise with exceptional customer service, Steve is someone you can trust. I'm incredibly grateful for his guidance and wouldn't hesitate to recommend him to anyone looking to strengthen their online presence.

Tammy "Kaia" Bruski, MS, LPC, CSTOwner, NOS Counseling
Business owner

“It explained the recommended changes and why they mattered in plain language.”

Read the full review

As a solo practitioner opening a new business, I don't have an in-house technical team. I worked with a friend/developer to create the website for my new business. We built it along with several AI systems’ input on the tech side as well as for business content. We had people with a variety of backgrounds review the site and provide feedback. At this point, I called on TechPerspectives to perform an analysis and provide a web optimization report on the site prior to opening day.

The report was truly amazing! It explained the recommended changes and why they mattered in plain language. In response to the report’s feedback, we added clear language to the home page that showed my value proposition and my qualifications in a way that still fit in with the quiet tone of the website. I added important information up front that new clients want to know, making it readily available to them at a glance. I also added information so that search engines will find me easily and understand my offering. This is all in addition to the extensive security and tech issues given to my developer along with enough detail to fix them.

Using TechPerspectives made all the difference. I would highly recommend the service they provide to companies of all sizes, but I really stress the importance for small- and medium-sized companies that don’t have the means to identify security and usability issues any other way. I'd recommend TechPerspectives to any business that wants a more secure, more visible website.

Mary T.Business owner

3What a report finds

What a full report finds

The free check looks at six things on one page. A full report looks at your whole website, and at what Google and ChatGPT actually say about you. It finds things like:

  • A phone number that looks right on the page but dials a different number when tapped
  • A “Book now” button that works on a computer but goes nowhere on a phone
  • A security setting quietly turning ChatGPT away, while the website itself invites it in
  • Listings on Google, Yelp and other directories showing different towns or phone numbers, so ChatGPT can't tell where the business is

Every finding comes with how to fix it, who should do it, and roughly how long it takes.

4How I work

An independent look, with answers

I don't work for your web developer, and my reports aren't a sales pitch. I look at your site from the outside, the way your customers do, and tell you what I find, good and bad. Then I tell you what to do about it: what to fix first, how, and who should do it. What you do with it is up to you.

First

We talk

Before I start, I find out where you want your business to be, and what I need to know about your customers.

Then

I dig in

I find what's holding your site back, and more important, what to do about it: what better looks like, and how to get there. Anybody can find problems. What to do about them is the hard part.

After

We go through it together

I walk you through the report, point out anything that's easy to miss, and help you understand what it says.

One real finding, adapted from my report on my own photography website. Every finding is laid out like this.

criticalFinding 6

The opening headline is a statement, not an invitation

Fixed in the rebuild The new homepage says what the site is, and every photograph says prints are available. See the before and after

What it is

The homepage headline is “The unremarkable, reconsidered.” The line below describes the photography, and the only instruction is “Click on any photograph to begin.” Nothing on the first screen says prints are for sale or mentions the artist’s credits.

Why it matters

The first screen is where a new visitor decides whether to stay. The headline is a fine artistic statement, but a collector who arrives without knowing the artist gets no signal that buying is possible, and the only instruction is to browse.

What better looks like

Keep the headline, it’s distinctive. Add one short line under it that bridges to the offer, for example “Signed fine art prints, made in a single exposure,” and a second link that goes to how to buy. The aim isn’t to turn the homepage into a shop. Test it by asking someone new to the site, after 30 seconds, whether prints are for sale.

The fix: do it yourself
  1. Keep the headline.
  2. Add one short line under it that says signed prints are available.
  3. Add a second link beside “Click on any photograph to begin” that goes to how to buy.
The fix: hand this to whoever built your site

Page: homepage. Current state: H1 “The unremarkable, reconsidered.”; only instruction “Click on any photograph to begin”; no mention of prints. Desired state: keep the H1; add one line beneath it stating that signed prints are available (owner to supply final wording); add a second link beside the existing instruction pointing to the buying page. Acceptance: a first-time visitor can tell within 8 seconds that prints are for sale.

Who does it
Owner for the wording, web developer for the change
How long
30 minutes, plus deciding the wording

5Reports and prices

Reports and prices

Website looks fine, but fewer calls lately? Start with the Deep Dive. It's where most owners begin.

Your part is two pages and takes about five minutes to read. The full details are there too, for you or whoever works on your website. Reports usually arrive within two days, then we go through yours together.

Don't have a web person? Some fixes are simple word changes you can make yourself. Others need someone who knows websites. Either way, the report spells out exactly what needs doing, so anyone you hire knows the job, and you know what you're paying for.

Reports and prices
ReportWhat you getPrice
Deep Dive Website EvaluationMost owners start hereYour whole website, reviewed the way a customer, Google, and AI tools each experience it: first impressions, search, messaging, speed, and trust. Every finding ranked, explained, and given a fix.$500one timeBuy now
AI Search AuditWhat ChatGPT and Google's AI say about youI ask ChatGPT, Google's AI answers, and Perplexity the questions your customers ask, and record who gets named. Then what to change so it's you.$500one timeBuy now
Monthly planBoth reports, then ongoingBoth reports in month one, then a monthly AI search report: what AI tools say about you, where they get it, what changed, and the three fixes that matter most.$400a month, 3-month minimumAsk about it

Not sure which one fits? Book a free 20-minute call. Tell me what's going on, and I'll tell you which report makes sense for your business.

Book a free call

6Sample reports

See a real report before you buy

I ran my own report on my photography website, stevemacgregor.com. It scored 2 out of 10. After the fixes, it scored 9. See both reports

The samples come from those two reports. Every report is written for three readers. Pick the one that sounds like you.

If youOwn the business, or built the site yourselfWhat's wrong, why it matters, and what to fix first, in plain language.See the owner pages
If youManage the websiteEvery finding in detail, plus a tracker you check off as you go.See the full reportSee the tracker
If youBuild websitesA fix list to run before you hand a site over.See the fix list

7What owners ask

Questions owners ask

Why don't I show up in searches anymore?

Search changed, not your website.

Usually one of these:

  • Google now answers many questions itself and names only a few businesses
  • More people ask ChatGPT instead of searching
  • Google and ChatGPT can't read your website properly
  • Your website doesn't say plainly what you do and where
Read the full answer

What changed

When someone searches on Google now, Google often writes them an answer at the top of the page and names a few businesses. Many people stop reading there. Other people skip Google and just ask ChatGPT. Either way, fewer people scroll down and click on websites.

Why that matters to you

If you're not one of the few businesses named in that answer, lots of customers never see you, even if your website is fine.

Why you might not get named

Usually one of two things:

  • ChatGPT and tools like it can't read your website properly. The picture above shows how that happens.
  • Your website doesn't say plainly what you do and what town you're in.
Try it yourself

Search Google for what you do plus your town, like "plumber Littleton." Then ask ChatGPT the same thing. See who gets named. It takes about two minutes.

Which report covers this

Both reports. The AI Search Audit shows who gets named when customers ask Google and ChatGPT. The Deep Dive shows whether your website itself is helping or hurting. See the reports and prices

Why does ChatGPT recommend my competitors and not me?

Their websites are easier for ChatGPT to understand.

Usually one of these:

  • Their website says plainly what they do and where
  • Other websites mention them more, through reviews and listings
  • ChatGPT can't read your website properly
Read the full answer

What's going on

ChatGPT doesn't know who does the best work. It recommends the businesses it can describe with confidence, and that comes down to what it can read about you, on your website and elsewhere.

Usually one of three things

  • Their website says it plainly, something like "Kitchen remodeling in Littleton." ChatGPT can repeat that. A slogan like "Where vision meets craft" gives it nothing to work with.
  • Other websites mention them: Google reviews, Yelp, local directories, news stories. Each one works like a reference. If your listings are missing, or show an old phone number or address, ChatGPT is less sure about you.
  • ChatGPT can't read your website properly. The picture shows how.
Try it yourself

Ask ChatGPT "Who are the best [what you do] in [your town]?" a few different ways, and write down who it names.

Which report covers this

The AI Search Audit. I ask ChatGPT, Google's AI and Perplexity what your customers ask, record who gets named, and tell you what to change so it's you. See the reports and prices

Why do people visit my website but never call?

Your website makes them work too hard.

Usually one of these:

  • The top of your homepage doesn't say what you do
  • Your phone number or booking button is hard to find on a phone
  • Nothing on the page makes them trust you
Read the full answer

What's going on

People decide in a few seconds whether to stay. If they can't quickly tell what you do, roughly what it costs and how to reach you, they hit the back button and call the next business.

Usually one of three things

  • The top of your homepage doesn't say what you do. A nice photo and a line about your values doesn't tell a stranger you fix roofs in Aurora.
  • Your phone number or booking button is hard to find, especially on a phone. Most people won't hunt for it.
  • Nothing makes them trust you: real reviews, photos of your actual work, a starting price, a real person's name.
Try it yourself

Open your homepage on your phone. Without scrolling, could a stranger tell what you do, where, and how to reach you? Then tap your phone number. Does it actually call?

Which report covers this

The Deep Dive Website Evaluation. I go through your whole website the way a customer would and show exactly where people get stuck. See the reports and prices

Why doesn't ChatGPT find me at all?

ChatGPT may not be able to read your website.

Usually one of these:

  • Your words only appear after code runs, and ChatGPT doesn't run it
  • Your website turns AI tools away without you knowing
  • There's very little about you on other websites
Read the full answer

What's going on

When you open your website, your browser does a lot of work to show the page. Many AI tools skip that work and read only the words that arrive first. Some websites send almost no words at first and fill them in a moment later. You'd never notice, but ChatGPT may see a nearly blank page. The picture shows this.

Two other common reasons

  • Your website may be turning AI tools away. A setting, sometimes switched on by your web host or a security service, blocks them, and many owners don't know it's on.
  • There's very little about you on other websites. A business with few reviews or listings is easy to miss.
Try it yourself

Ask ChatGPT "What do you know about [your business name] in [your town]?" If it doesn't know you or gets details wrong, run the free check below.

Which report covers this

The AI Search Audit. The free check catches the first two reasons. The audit finds the rest. See the reports and prices

See all the questions owners ask

8About me

Steve MacGregor

Steve MacGregor

I was a vice president at OppenheimerFunds, working in technology and running customer service. My team won an International Customer Service Award. That work taught me what makes customers give up and go somewhere else, and that's what I look for on your website.

I also spent twenty years as a fine art photographer, learning to notice what other people walk past.

TechPerspectives puts the two together. I look at your website the way a customer, Google and ChatGPT do, and tell you plainly what I see and what to do about it.

Based in Denver. I work with businesses anywhere in the US, by video or in person.

Abstract photograph by Steve MacGregor
Twenty years of photographing what other people walk past.

9Book a free call

Book a free 20-minute call

Tell me about your business and your website. You'll leave knowing whether a report would help. Just an honest conversation.

I reply within one business day, and I won't add you to a newsletter.
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