Denver-based digital strategy & web development
Your website should be earning its keep.
I evaluate small business websites, identify exactly what is holding them back, and build sites that fix it. No vague advice. No off-the-shelf solutions.
70% of small business websites have no clear call-to-action on the homepage
Most sites don't ask for the sale
Source: Clutch
75% of consumers judge a business's credibility based on its website design alone
Your site is your first impression
Source: Stanford Web Credibility Research
44% of visitors will leave a website that has no contact information
Confusion drives customers away
Source: KoMarketing
Sources: Clutch, Stanford Web Credibility Project, KoMarketing
What I do
Website Evaluation
I look at your site the way a potential customer does, and tell you exactly what is working, what is not, and what it is costing you.
Learn moreWebsite Development
If the evaluation finds that a new site is worth building, I build it. Clean, fast, and functional, not a design exercise.
See examplesDigital Strategy
Beyond the website: conversion flow, SEO foundations, local discoverability. The things that determine whether your digital presence is working.
How I workHow it works
Free Conversation
We talk about your business, your website, and where things are not working.
Assessment
I evaluate your site and put together a clear, specific report: what I found, why it matters, and what I would fix.
Execution
If you want to move forward, I do the work. You stay informed. When it is done, you have something that works.
Most assessments delivered within 5 business days. Most projects completed within 4-8 weeks.
Free instant evaluation
See how your site looks to a stranger.
Enter your URL and get a real score in about 30 seconds. No signup. No sales call.
Honest. Specific. Free.
Sample result
Mountain States Interiors
www.mountainstatesinteriors.com
Key findings
The homepage headline is your business name, not a description of what you do
What you see / "Welcome to Mountain States Interiors" is the hero headline. A first-time visitor has no idea whether you sell furniture, do renovations, or offer design consulting.
Why it matters / Visitors who can't figure out what you do in five seconds leave. Most won't scroll to find out.
What better looks like / "Custom interior design for Denver homes and businesses" tells the right person immediately they're in the right place.
There is no visible next step above the fold
What you see / No call-to-action button appears in the hero section. The only path forward is a Contact link buried in the navigation.
Why it matters / Visitors who don't know what to do next don't do anything. A homepage without a primary CTA loses the people who were almost ready to reach out.
What better looks like / A single prominent button above the fold, "Book a free consultation" or "See our work", gives every visitor a clear path forward.
Testimonials
A different kind of commitment
Every engagement starts with a free, honest evaluation of your site. No pitch. No pressure. I'd rather earn a testimonial from you than borrow one from someone else. If you want to know what I'm like to work with, ask me for a sample report, and judge for yourself.
Testimonials in progress. Check back soon.
Case study
Real results, real businesses
Detailed project stories and outcomes will live here, as a preview of how evaluation turns into execution.
Read the full story
About
Steve MacGregor
I built TechPerspectives because I kept seeing the same thing: small business owners who knew their website was not working but had no way to know why.
From the Denver metro area, I work with owners who want a straight answer about what is broken, what it costs, and what to do next, instead of another generic pitch or template.
Not sure if your website is the problem?
I will take an honest look and tell you what I see, at no cost, with no obligation.
Get a free assessment