Denver-based digital strategy & web development

Is your website bringing you new customers?

I evaluate small business websites, diagnose exactly what's holding them back, and work with you on a clear path forward. That might mean a fresh new site, or a practical roadmap you can act on yourself.

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70% of small business websites have no clear call-to-action on the homepage

Most sites don't ask for the sale

Source: SAGAPIXEL

75% of consumers judge a business's credibility based on its website design alone

Your site is your first impression

Source: Stanford Web Credibility Research

53% of visitors leave a page that takes longer than 3 seconds to load on mobile

Slow sites lose customers

Source: Google

Sources: Sagapixel, Stanford Web Credibility Project, Google

What I do

Website Evaluation

I look at your site the way a potential customer does and tell you exactly what's working, what isn't, and what to do about it. You'll walk away with a clear action plan, whether you want me to rebuild it or tackle it yourself.

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Website Development

If a new site is the right move, we'll know exactly what it needs to do. I can build it for you, or work alongside whoever you choose.

See examples →

Digital Tools & Training

Not sure which tools are worth your time? I can help you cut through the noise and get the right ones working for you.

How I work →

How it works

Free Conversation

We talk about your business, your website, and where things are not working.

Assessment

I evaluate your site and put together a clear, specific report: what I found, why it matters, and what I would fix.

Execution

If you want to move forward, I do the work. You stay informed. When it is done, you have something that works.

Most assessments delivered within 2–3 business days. Most projects completed within 4-8 weeks.

Sample result

See your site the way potential customers do, and why it might not be converting them.

Enter your URL and get a real score in about 30 seconds. No signup. No sales call. Quick scores typically run a point or two higher than a full report. That's expected.

Free instant evaluation — get your score

Honest. Specific. Free.

www.mountainstatesinteriors.comSample report

Mountain States Interiors

www.mountainstatesinteriors.com

Score5.8/10

Key findings — 2 of 6 shown

The homepage headline is your business name, not a description of what you do

What you see

"Welcome to Mountain States Interiors" is the hero headline. A first-time visitor has no idea whether you sell furniture, do renovations, or offer design consulting.

Why it matters

Visitors who can't figure out what you do in five seconds leave. Most won't scroll to find out.

What better looks like

"Custom interior design for Denver homes and businesses" tells the right person immediately they're in the right place.

There is no visible next step above the fold

What you see

No call-to-action button appears in the hero section. The only path forward is a Contact link buried in the navigation.

Why it matters

Visitors who don't know what to do next don't do anything. A homepage without a primary CTA loses the people who were almost ready to reach out.

What better looks like

A single prominent button above the fold, "Book a free consultation" or "See our work", gives every visitor a clear path forward.

TechPerspectives Website Evaluation · techperspectives.co

Testimonials — from clients

“I've spent years trying to get people to explain why my website and online presence weren't working. Steve was the first person who could clearly identify the problems in a way that actually made sense to me. He took the time to understand the business itself, how customers interact with it, and what I was really trying to communicate. He was direct and honest when something wasn't working, but never pushy or arrogant. It always felt collaborative, like he genuinely wanted my business to succeed rather than simply finish a project. The process changed the way I think about my website, not just as something I have online, but as an active part of how the business communicates and operates.”

Sharon HobbsOwner, The Kind Room

About

Steve MacGregor

I built TechPerspectives because I kept seeing the same thing: small business owners who knew their website was not working but had no way to know why.

From the Denver metro area, I work with owners who want a straight answer about what is broken, what it costs, and what to do next, instead of another generic pitch or template.

More about my background and how I work →

Not sure if your website is the problem?

I will take an honest look and tell you what I see, at no cost, with no obligation.

Get a free assessment