Denver-based digital strategy & web development
Is your website bringing you new customers?
I evaluate small business websites, diagnose exactly what's holding them back, and work with you on a clear path forward. That might mean a fresh new site, or a practical roadmap you can act on yourself.
70% of small business websites have no clear call-to-action on the homepage
Most sites don't ask for the sale
Source: SAGAPIXEL
75% of consumers judge a business's credibility based on its website design alone
Your site is your first impression
Source: Stanford Web Credibility Research
53% of visitors leave a page that takes longer than 3 seconds to load on mobile
Slow sites lose customers
Source: Google
Sources: Sagapixel, Stanford Web Credibility Project, Google
What I do
Website Evaluation
I look at your site the way a potential customer does and tell you exactly what's working, what isn't, and what to do about it. You'll walk away with a clear action plan, whether you want me to rebuild it or tackle it yourself.
Learn moreWebsite Development
If a new site is the right move, we'll know exactly what it needs to do. I can build it for you, or work alongside whoever you choose.
See examplesDigital Tools & Training
Not sure which tools are worth your time? I can help you cut through the noise and get the right ones working for you.
How I workHow it works
Free Conversation
We talk about your business, your website, and where things are not working.
Assessment
I evaluate your site and put together a clear, specific report: what I found, why it matters, and what I would fix.
Execution
If you want to move forward, I do the work. You stay informed. When it is done, you have something that works.
Most assessments delivered within 2–3 business days. Most projects completed within 4-8 weeks.
Free instant evaluation
See your site the way potential customers do, and why it might not be converting them.
Enter your URL and get a real score in about 30 seconds. No signup. No sales call.
Honest. Specific. Free.
Sample result
Mountain States Interiors
www.mountainstatesinteriors.com
Key findings
The homepage headline is your business name, not a description of what you do
What you see / "Welcome to Mountain States Interiors" is the hero headline. A first-time visitor has no idea whether you sell furniture, do renovations, or offer design consulting.
Why it matters / Visitors who can't figure out what you do in five seconds leave. Most won't scroll to find out.
What better looks like / "Custom interior design for Denver homes and businesses" tells the right person immediately they're in the right place.
There is no visible next step above the fold
What you see / No call-to-action button appears in the hero section. The only path forward is a Contact link buried in the navigation.
Why it matters / Visitors who don't know what to do next don't do anything. A homepage without a primary CTA loses the people who were almost ready to reach out.
What better looks like / A single prominent button above the fold, "Book a free consultation" or "See our work", gives every visitor a clear path forward.
Testimonials
From clients
“I've spent years trying to get people to explain why my website and online presence weren't working. Steve was the first person who could clearly identify the problems in a way that actually made sense to me. He took the time to understand the business itself, how customers interact with it, and what I was really trying to communicate. He was direct and honest when something wasn't working, but never pushy or arrogant. It always felt collaborative, like he genuinely wanted my business to succeed rather than simply finish a project. The process changed the way I think about my website, not just as something I have online, but as an active part of how the business communicates and operates.”
Sharon Hobbs
Owner, The Kind Room
About
Steve MacGregor
I built TechPerspectives because I kept seeing the same thing: small business owners who knew their website was not working but had no way to know why.
From the Denver metro area, I work with owners who want a straight answer about what is broken, what it costs, and what to do next, instead of another generic pitch or template.
Not sure if your website is the problem?
I will take an honest look and tell you what I see, at no cost, with no obligation.
Get a free assessment