Services
I work with small businesses in the Denver metro area to find what is holding their digital presence back, and fix it.
You didn't do anything wrong. Nothing broke. Your rankings might even look fine, maybe better than fine. And your traffic is still falling.
Here's what actually changed. For twenty years, Google worked the same way: you searched, you got a list of blue links, you clicked one. Ranking on that list was the entire game. Starting in 2024, Google began doing something different. Instead of just listing links, it uses AI to read several websites, write a summary, and place that summary at the top of the page, in a box, before any of the actual links appear. Most people call it an AI Overview. For a growing share of searches, that box is the whole answer. Nobody scrolls down to find your site. Your ranking might not have moved an inch, it doesn't matter anymore, because ranking was never the real finish line. Being one of the handful of sources the AI decides to cite is.
Nearly half of Google searches now show an AI-written answer before any website link appears, up from roughly 15% about a year ago
Source: Similarweb & Semrush, reported by Search Engine Land, July 2026
Click-through to real websites on those searches has fallen by roughly two-thirds since 2024
Source: Seer Interactive, 2026
Sites the AI decides to cite earn over a third more clicks than sites it leaves out
Source: Seer Interactive, 2026
This isn't a one-time shift. That first number moved 30 percentage points in the last twelve months alone. What it looks like in another 90 days isn't something anyone should guess at, it's why we recommend rerunning the SEO & AI Visibility Report periodically rather than treating it as a one-time snapshot.
I evaluate your site from both sides: what a person sees when they land on it, and what a bot decides when it's deciding whether to cite you.
Every finding comes with the fix, not just the problem. If you're on WordPress, that's the specific plugin and setting. If you're on Wix or Squarespace, the specific menu to open. If you're handing it to a developer, a task list they can start from without a discovery call. If you're doing it yourself, steps you can follow in an afternoon.
For humans
What a visitor sees. I go through your site the way a real customer does and find what's costing you the sale, unclear messaging, conversion friction, mobile problems, dead ends. Specific findings, why each one matters, what to fix first.
For search and AI
What a bot decides. Technical SEO, schema, crawlability, and direct testing against ChatGPT, Perplexity, and Gemini, not guesswork. Every audit includes 10 real customer questions run across all three engines, three times each, 90 checks total, read and verified by hand.
Both together
Both reports, the human read and the machine read, run together.
Testimonials
“I can't recommend Steve MacGregor highly enough. From the very beginning, he took the time to thoroughly evaluate my website and ran several detailed SEO reports that uncovered issues I never would have found on my own. Rather than overwhelming me with technical jargon, he patiently explained what the reports meant, why the issues mattered, and how they were affecting my site's performance. What I appreciated most was Steve's responsiveness and genuine willingness to help. He was always quick to answer my questions, generous with his knowledge, and truly invested in helping me improve my website. It's clear that he's highly skilled at what he does, but just as importantly, he's honest, approachable, and easy to work with. If you're looking for an SEO professional who combines expertise with exceptional customer service, Steve is someone you can trust. I'm incredibly grateful for his guidance and wouldn't hesitate to recommend him to anyone looking to strengthen their online presence.”
“I've spent years trying to get people to explain why my website and online presence weren't working. Steve was the first person who could clearly identify the problems in a way that actually made sense to me. He took the time to understand the business itself, how customers interact with it, and what I was really trying to communicate. He was direct and honest when something wasn't working, but never pushy or arrogant. It always felt collaborative, like he genuinely wanted my business to succeed rather than simply finish a project. The process changed the way I think about my website, not just as something I have online, but as an active part of how the business communicates and operates.”
The same process applies to the Deep Dive, the SEO & AI Visibility Report, or both together. What changes is scope, not the steps.
We talk about your business, your website, and where things are not working.
I evaluate your site and put together a clear, specific report: what I found, why it matters, and what I would fix.
If you want to move forward, I do the work. You stay informed. When it is done, you have something that works.
Most reports delivered within 2–3 business days. If you'd like something built or fixed based on what we find, that's a separate project, see Build for scope and timeline.
No. I give you a clear picture of what is wrong, what to fix, and in what order, and I build to that plan. Results depend on your market, offer, and follow-through. I reduce guesswork; I do not promise revenue.
That is fine. The report stands on its own. You can implement changes yourself, hire someone else, or come back when you are ready to build.
No. Projects are scoped with a clear end. If you want occasional check-ins after launch, that is optional, not a retainer requirement.
